Web call-back provides a link between the customers browsing a web site and members of staff at the end of a telephone. Browsers are provided with a 'call me' button that takes them to the call request page at any time. After taking name and telephone number details, a call request is offered to all members of staff configured to take calls of that type, Sales, Technical etc.

The first user to accept will make a call direct to the customer with all the details that were provided and information relating to exactly where on the website the customer made the request from.