Data Sequencing & Prioritization
With time sensitive data it is important to prioritize and
sequence the order in which it is dialed so that the biggest or
best opportunities are maximized.
Sequencing Data
Data that has been loaded into a campaign will default to being
dialed in the order it was loaded. Using the sequencing
feature the data can be reordered based on the contents of one of
the fields imported, for example postcode or opportunity
value. By ordering the data new calls and
intelligent call-backs will be dialed based on the sequencing
ensuring that the most profitable or biggest opportunities get
contacted first.
Prioritizing Call-backs
Setting the priority of each type of call-back allows the most
important customers / opportunities to be dialed first. If
you promise to call someone when they get home at 6pm you don't
want to be swamped down with no answer call-backs and not get round
to dialing them. Call-backs that have a higher priority jump
straight to the front of the queue and if configured can be
presented to exactly the same user that last spoke to the customer
giving a great continuity of service.
Campaign Manager allows call-backs to be prioritized on a scale
of 1 to 99 allowing the system to handle even the most complex
forms of contact strategy.