Intelligent Call-backs
Intelligent call-backs are the key to properly managing the
call-back strategy for each contact record and ensure
that purchased data is not burnt through too quickly.
Intelligent call-backs work by creating a series of call-back
windows that split each day into segments. By linking these
segments together a contact record can be called during different
segments throughout a week or, if required, throughout multiple
weeks. This maximizes the right party contacts that can be
achieved from any data set and makes sure that valuable data isn't
discarded too quickly.